✨ The New Identity of SMESC ✨

For SMESC, a vibrant spot in the heart of Chiavari that celebrates the simplicity and quality of fresh ingredients, I crafted a brand identity that embodies their philosophy: delicious burgers made with freshly baked bread, prepared with passion and authenticity.

The goal was to create a modern, captivating image that reflects the uniqueness of SMESC and connects with those seeking a genuine culinary experience. Through clean lines and a contemporary aesthetic, the visual identity highlights the blend of tradition and innovation—just like every bite of their burgers.

An identity that speaks of flavor, freshness, and a love for great food. 🍔✨